BUSINESS DESCRIPTION
Bridal Wear and Prom Retailer
Ref.AB200
Location Bury St Edmunds, Suffolk
Asking Price £ 90,000
Established in 1992, this business is a retailer of wedding gowns, bridesmaid dresses, menswear, shoes, evening and prom wear.
Located in the heart of a thriving town centre, the business has become a destination business as a result of eighteen years of relentless determination on the part of the owner to deliver customer satisfaction. The business has created such a strong reputation that the nearest a competitor dares to tread is some 15 miles.
The business carries large levels of stock, a big plus point in terms of matching the right dress for each and every bride, bridesmaid and partygoer. Sizes available range from 6 to 30.Numerous designers, styles, fabrics and colour schemes are sourced from suppliers as far afield as Australia and the United States.
The business is constantly in demand, firstly due to lack of competition, secondly due to the very high levels of footfall passing the business daily and thirdly as a result of large numbers of recommendations from satisfied clients. Weddings are the perfect event to showcase the elegance and quality of your product and the business receives order after order due to this ‘domino style effect’.
The business is always looking to keep pricing competitive and discounts of up to 10% are available on orders of £4,000 plus. All budgets are catered for and wedding dresses retail from £300 up to £3,000.
The business provides an alteration service, dry cleaning service, has a dress maker for bespoke design requests and will even offer training to bridesmaids, mums etc on how to dress the bride to achieve the best possible look.
The business has forged successful partnerships with local retailers such as florists and confectioners serving the wedding market.
Expansion Potential
A full wedding planning service is something that could provide a straight forward extension to the current services on offer. Venue preparation and decorating is another lucrative option. Increasing sales of shoes, jewellery and accessories would seem to be a must. Increasing the menswear division of the business would also be straight forward.
Providing an ecommerce facility would also make perfect sense.