Sold. Forklift Truck Services Inc. Hire, Lease, Sale, Service & Repair

Specialist provider of forklift truck services inc. hire, lease, sale, service & repair
Ref.IP003
Location Hampshire
Asking Price £ 175,000
With many years of successful operation, this business is one of the south’s leading independent fork-lift truck services companies. Established in the early nineties, this business specialises in the hire, lease, sale, service and repair of fork lift trucks and other materials handling equipment – any make, any model – servicing a wide range of customers, primarily in the Surrey, Sussex, Hampshire, Dorset and Wiltshire areas.

From its base on the South Coast, this business has numerous trading arrangements with leading manufacturers of materials handling equipment, ranging from hand pallet trucks to giant container handling machines as well as being an appointed dealer within a wide geographical area for one of the world’s leading brands.

Competitive pricing combined with very high levels of customer service have been major factors in the growth of this business. All trucks supplied have the backing of experienced mobile engineers who carry out planned maintenance and repairs to all makes of truck whilst the head office premises incorporate a full maintenance workshop carrying stocks of spare parts as well as a range of machines available for immediate delivery.

With the wealth of experience this business has of the range of machines available on the market, together with its enviable relationships with the major manufacturers this business is well equipped to advise and supply the best machines available to meet Client needs, with any make or model configured to meet a precise specification of reach, height and capacity.

Market / Competition / Non-Competition Agreements
The most powerful marketing tool this business has is its 4000 name database of local businesses that are likely at some stage to be in the market for materials handling equipment. This database is cleaned regularly and used as the basis for very effective mailshots on a regular basis.

This business also has a constant presence in the editions of Yellow Pages that cover its main area of operation as well as featuring on yell.com as well as a simple, well designed, easy to navigate web-site which performs well in all the major search engines for all the appropriate search topics. Local telephone numbers are used in the Yellow Pages advertising re-inforcing the friendly, local business image this business has developed.

There is no doubt however that a high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation generating high levels of first time enquiroes and significant repeat custom.