Total of 18656 firms and businesses for sale today Friday 26th April 2024
Sold. Casual Cooking & Time Management Games - 2+ Million Downloads
LISTING DETAILS
Firms For Sale ID:
34505
Vendor reference:
483671
Vendor website:
BUSINESS DETAILS
Location:
Primary sector:
Asking price:
$540,000
Turnover / revenue:
$258,433
Net profit / cashflow:
$254,241
OTHER DETAILS
Reason for selling:
The owner wants to increase their cash flow to invest in improving the team and in next level of games with higher ARPD. They are also looking to either buy an existing high quality game on the store that is under-performing or invest in partnering and publishing other developer's games in the cooking genre.
Support and training:
Full support and training will be provided. This is negotiable depending on your needs. The owner is committed to making it a success for a new owner.
Business is relocatable:
Yes
Business is web-based:
Yes
Business is home-based:
Yes
PROPERTY DETAILS
BUSINESS DESCRIPTION
For sale are a portfolio of game assets with 7 months of history and over 2 million downloads. The Company's recent focus has been on delivering games largely to the female demographic - specifically casual cooking/time management games. This segment has produced high volume, stable, and predictable downloads primarily in Tier 1 markets, with good conversion to paying customers, excellent ad conversions ($15-25 eCPMs) and an average ARPD of about $0.10 USD.
The Company is selling these game assets so they can invest in buying, publishing and/or producing the next level of cooking game that will monetize at 5-10x what their current games are.
IMPORTANT - Financials shown are annualized run rates based on the last 6 months average. Over 7 months the games have produced $145,161 in revenue and $142,147 in profit.
Highlights & Key Assets:
-Consistent performance of the games over the past 7 months - with predictable downloads and revenues ; the longest running title in the package has been on the store for 18 months and weathered several Appstore algorithm changes
-ARPD for the core game code has grown 5X's on average (from $0.02 to $0.10 per download)
-Offers strong density in a single market ; demographics providing excellent cross-promotion and direct advertising capabilities
-Games for sale secured many top 10 ranks for valuable keyword terms in the Appstore in a fast growing niche
-Facebook SDK installed in all top games, providing powerful demographic analytics
-Custom audiences available for re-targeting
-High quality, high volume downloads from Tier I English speaking countries (54% from U.S., UK, Canada and Australia)
-Stable revenues and high eCPMs
-Majority of the games are published in a fast growing niche gaming market (women playing cooking games)
-Less competitive genre than others - this makes it easier to get high-traffic keywords and organic traffic, acquire new customers for a low cost
Expansion Potential
1. Excellent opportunity for converting customers with cross-promotion
2. Opportunity for improving ARPU (currently averaging $0.10/ download and $6.00 per paying customer); other competing cooking games are converting at $1.00 to $2.00 per download
3. Opportunity to increase non-English speaking traffic with improved localization and translation