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Finance And Services:

Sold. Internet/online Manufacturer & Retailer Of Household Products & Accessories Inc. Leading Own

LISTING DETAILS
Firms For Sale ID:
34617
Vendor reference:
IU181
Vendor website:
     
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BUSINESS DETAILS
Location:
Primary sector:
Secondary sector:
Asking price:
£325,000  
Turnover / revenue:
£453,000
Net profit / cashflow:
£71,000
Years established:
8
Trading hours:
Websites: 24/7 Office: 08:30 16:30 Monday to Friday
Number of employees:
4
Employees / staffing:
The vendor works very much part time on the business looking after the accounts and looking at business strategy. He has a very able workforce in place who run day to day operations. The business currently employs a full time customer services manager, a factory supervisor, a sales and marketing co ordinator and a warehouse apprentice. The business operates on a day to day basis WITHOUT the input of the owner. All employees are real assets of the business.

OTHER DETAILS
Support and training:
Vendor will provide a comprehensive handover to ensure a seamless transition and continuity of trading, this should be relatively straight forward based on the current business model and the fact he only works part time in the business and key employees are already in place.
Business is relocatable:
Yes
Business is web-based:
No
Business is home-based:
No
PROPERTY DETAILS
Lease terms:
The business operates from leasehold premises that comprise of a 2 storey building of approx. 3,500 square feet including the factory area, warehousing and offices. Premises are fully alarmed. Current lease is for 3 years. Rent is circa GBP 12,500 p.a. Rates we are advised are not applicable.
 
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BUSINESS DESCRIPTION
Internet/Online Manufacturer & Retailer of Household Products & Accessories Inc. Leading Own Brand Range
Ref. IU181
Location : Midlands/Relocatable
Asking Price : GBP 325,000
This reputable and now established independent business specialises in the manufacture and online retail of a wide range of household products including doors, flooring, gates, own brand/trademarked pulley operated clothes airers, pot racks, shelf sets, fruit presses, brewing equipment and lighting. This forward thinking company was set up some 8 years ago and has continually developed new in-demand products. This product development has been made possible by working closely with their supply partners here in the UK, China and India in order to fuel their impressive growth pattern to date. As such the company has developed its own registered range of unique products, the IPR of which is also included within the sale price.

The company supplies its products worldwide, and whilst they have a small amount of local trade the sales are predominantly online through various key online selling channels, as well as via their own impressive e commerce website.

The customer base is huge and truly global. The business has a strong online presence and successfully retails through its own website and also across 2 major online portals Amazon and EBay feedback levels are very impressive and rising daily!

The company experiences very low return rates as a result of the quality of its merchandise.

This online business is totally portable and scaleable. Its customer base, and supply chain for that matter, has grown and strengthened year on year. It has relatively low fixed costs and is simple to run. All sales are retail, which, together with the fact they manufacture certain products, ensures the business enjoys good levels of profitability.

Expansion Potential
The business has expanded and enjoyed steady growth over recent years, however, it still
has widespread opportunities for further growth and development not least in the B2B market, particularly with its own registered product ranges

There is a vast range of complimentary product possibilities that would be superb additions to the business for increasing its online retail sales.

The infrastructure is in place for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability. There are many avenues to develop this.
Integration into an existing e commerce operation will also be straightforward.

As well as the above the business could develop a more comprehensive online sales and marketing campaign to develop the company itself and its brand names. Further promotion and the development of an App may also represent new revenue opportunities.

Market / Competition / Non-Competition Agreements
The business is very much geared to online sales and marketing. As already mentioned the business own website enjoys very impressive organic rankings and feedback and also enjoys excellent exposure via Amazon and EBay. The company also utilises Google AdWords/leaflets/email marketing/Facebook marketing but this could certainly be increased.