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Finance And Services:

Business For Sale. Online Information Portal For The Wealthy Retired

LISTING DETAILS
Firms For Sale ID:
34784
Vendor reference:
CJ014
Vendor website:
     
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BUSINESS DETAILS
Location:
Primary sector:
Secondary sector:
Asking price:
£225,000  
Turnover / revenue:
£246,000
Net profit / cashflow:
£100,000
Years established:
11
Number of employees:
3
Employees / staffing:
The business has no full time employees as such. The vendor spends a day or two per month working on the business. He also utilises the services of 3 other members of staff employed by him in another of his businesses on a part time/contract basis to provide input to data management, content and admin.

OTHER DETAILS
Reason for selling:
The vendors are looking to consolidate their other non conflicting business interests.
Support and training:
The vendor will provide a smooth transfer of the business to new owners to ensure continuity of trading. This is not expected to be a lengthy process as the business model is simple.
Business is relocatable:
Yes
Business is web-based:
No
Business is home-based:
No
PROPERTY DETAILS
 
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BUSINESS DESCRIPTION
Online Information Portal For The Wealthy Retired
The online platform for marketers to sell to the Wealthy Retired.
Ref. CJ014
Location : Relocatable
Asking Price : GBP 225,000
Turner Butler are delighted to bring to market a unique opportunity that comprises a highly sought after information portal and social site for successful, active people who want to make the most of the last third of their lives. This online platform is a highly valuable tool for marketers to sell to the Wealthy Retired and generates lucrative returns for the vendor via multiple revenues streams on a recurring basis.

The business is a membership organisation that provides information to members on a range of life enhancing issues. Like Facebook and numerous others, the business model is based on free membership offered in exchange for the right to use the members data.

The company is deliberately positioned to benefit from the rising wealth of the over 50s. The business model is lean and the company has no full time employees. It is run by the Founder who combines management (circa one day or two per month!) with his other business activities. 3 other staff employed by him provide part time input to data management, content and admin.

The company currently generates revenues from 2 sources:
Sales of data
Sales of services/products to the membership base
There are opportunities to expand this to:
3rd party promotion to the list,
Advertising on website,
Advertising and promotion on via its newsletter.
A major source of revenue will also come from a partnership with a charity publication is published as a supplement to the main newsletter.

A significant advantage the business has over its competitors is that it owns a large database of offline members recruited by direct mail.

Expansion Potential
Many further opportunities exist including

Sell Advertising space on the website to begin when traffic to the site reaches 20,000 visits a month
Sell Advertising space in the monthly newsletter. To begin Autumn 2017.
Use Capacity in the monthly newsletter package to include 3rd party inserts. Promotion will begin in Autumn 2017.
The implementation of GDPR, to be enshrined in a new Data Protection Act 2018 will impose significant restrictions on the availability of data for commercial marketing. This also opens up a profitable opportunity for this business to offer marketers a new channel for marketing within the regular monthly newsletter.

Market / Competition / Non-Competition Agreements
This business sells its products and services

By direct marketing
By content and digital marketing/SEO/Social Media

Contact with potential customers for is currently by personal contact.

Direct Marketing

List sales the companys mailing list brokers use direct marketing to promote the member list, mostly email and mostly to other brokers.

Product Sales

Content and digital marketing/SEO/Social Media

The companys own website developers have done some SEO work and provide regular content for the site. The company has also utilised a specialist social marketing agency to manage a monthly output of digital/SEO/Social media marketing to increase traffic to the site.