Sold. Traditional Commercial Artisan Bakery - Supplying The Wholesale Trade

Traditional Commercial Artisan Bakery Supplying the Wholesale Trade
Ref.ED010
Location Hertfordshire
Asking Price GBP 900,000
This well established commercial bakery has been supplying high quality bakery products since 2006, using traditional recipes and quality organic ingredients. A full range of bakery products are produced including a wide range of wholesome and delicious speciality breads, roll, baguettes and viennoiserie. All produce is prepared without the need of industrial equipment, all bread is hand shaped and oven baked to capture the true flavour that customers require.

The vendor established the business and has developed the wholesale side of the business building up a sterling reputation based on consistent quality and competitive product pricing.

Success has been achieved by hard work that has established a good customer base that has grown significantly, through word of mouth recommendations and ongoing referrals. Not surprisingly this business can claim high levels of customer satisfaction. Built on solid foundations and prudent management, this bakery is known for its friendly and helpful service and its excellent produce. They are renowned for their reliability ensuring all clients receive their deliveries on schedule every day.

The Company provides an acquirer with a traditional bakery capable of running independently of its ownership.

Expansion Potential
The business has an excellent website however it has primarily relied on word of mouth recommendations to grow the business to the position that it holds s today.

Starting an advertising campaign could increase profitability by around 10-20% having a significant impact on turnover and profitability. The company does very little in the way of proactive sales and could certainly expand its coverage and customer base. The business has the capacity to increase sales without having to invest in further equipment.

Market / Competition / Non-Competition Agreements
The business does zero advertising, relying on its website and word of mouth recommendations and referrals to stimulate business. This is an area that could be targeted by a new owner to generate further turnover and profitability.

By far the most effective form of marketing for the business is the high levels of repeat custom and word of mouth recommendations the business enjoys, testimony to the excellent reputation the business has built up throughout its many years of operation.