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Business For Sale. App Portfolio - 57 Million+ Downloads & 7 Years Of History

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Reason for selling:
The owner is facing issues in maintaining the apps. A business partner and the owner's son did maintenance, on the apps but they are both not available any longer. The owner has experience/interest in cloud applications for large corporations and also wants to free up capital for new technology they are developing related to that. This portfolio needs someone to spend some more time managing it and has great potential for growth with active attention.
Support and training:
Full support and training will be provided for the new owner. They are open to discussing any specific needs the new owner may have.
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For sale is a successful app portfolio established in 2009 (7 years of history), with a well known, proven, and highly trusted brand in the app space focused primarily on photo and utility apps with a proven model of using free apps to generate massive amounts of downloads and consistent revenue.

This highly effective model featuring multiple apps has built a massive app network with over 57,000,000 downloads (and 150,000,000 updates over the lifetime), 14K+ Facebook fans, 10K+ Twitter followers and an email database of 67,000 opt in email addresses.

Monetization model is free with ads. Ad networks: Admob and iTunes for 99.5% with some minor ad revenue from Revmob and Millenium Media. Marketing is all from organic traffic and generates approximately 3,000 downloads/day.

This business has excelled for 7 years in the app market due to the high quality apps, distribution model, and being a top player in several niches and continues to grow. They key assets are the apps and their ability to generate consistent revenue over such a long period of time.

This is a unique opportunity to acquire a valuable app property that cannot be recreated in today's market. Having a strong foothold in the market since 2009 has empowered this portfolio to retain users and generate revenue whether focus is put on the business or not.

Expansion Potential
o Optimize the ads when they fire - ads are not serving optimally at present, resulting in some bad reviews
o ASO of apps - limited ASO done on two main key apps - real opportunity to increase downloads
o Expand the apps- several are expandable to additional niches
o Cross promote internal apps with each other
o Develop new apps to leverage the user base
o Leverage the user base through email, social media and website